Making Ethical Decisions for Social Change: Insights from Philosophical Perspectives
On this episode of the podcast I answer a great question asked by a member of our community: “Whether or not something is ethical tends to be quite subjective… We hear a lot about ethical consumption or ethical investing, but how should we assess whether something is ethical?” Ethics, the study of what is morally good or right, and the assessment of ethical matters is a topic that resonates with many changemakers. Given my background in philosophy, I was keen to delved into the complexity of this question and answer it by drawing from three branches of moral philosophy: meta ethics, normative ethics, and applied ethics.
Meta Ethics: Subjectivity vs. Objectivity
Meta-ethics is concerned with the nature, meaning, and justification of ethical concepts and terms, and it can help us to unpack an assumption within the question asked. The question suggests that what is considered ethical tends to be quite subjective, which highlights that many of us tend to have assumptions about morality that often go unchecked. While many believe that morality is indeed subjective, there are strong arguments to suggest there are objective moral truths in the world. As such, it’s important to consider the arguments for both of these:
Moral Relativism: The subjective approach, known as moral relativism, asserts that ethical views and principles are subjective and vary from person to person or culture to culture. In this view, what is morally right or wrong depends on individual beliefs or cultural norms. While moral relativism promotes respect for diverse viewpoints, it lacks universal moral truths. We see moral relativism through:
- The diversity of moral beliefs across cultures and individuals that supports the idea that ethics is subjective
- Moral tolerance and the argument that we ought to have respect for diverse moral viewpoints and cultural practices
Moral Realism: On the other hand, moral realism posits that there are objective moral facts that exist independently of personal or collective beliefs. Ethical truths can be discovered through rational inquiry, and certain moral principles are applicable universally. We see moral realism through:
- The presence of common moral values and principles across different cultures, such as the Universal Declaration of Human Rights
- The notion of moral progress implies an objective standard against which improvements in moral understanding can be measured
- Moral responsibility, whereby individuals can be held morally responsible for their actions based on objective ethical principles
Personally, I believe that there is room for both perspectives: there are universal moral truths, but the way these truths are actualised can be context-dependent. This viewpoint allows for some degree of cultural context and subjectivity while upholding certain universal moral principles like human rights.
Normative Ethics: Frameworks for Evaluation
Normative ethics, also known as prescriptive ethics, is concerned with providing a framework for evaluating the moral quality of actions and determining what is right or wrong. It aims to establish ethical principles and rules that guide human behaviour. There are two broad major normative ethical frameworks: consequentialism and deontology:
Consequentialism: Consequentialism assesses the morality of actions based on their outcomes or consequences. While consequentialism offers a clear decision-making framework, it has limitations. It can potentially lead to morally questionable actions if they result in good outcomes. Additionally, quantifying utility or well-being can be challenging and might not account for the complexity of real-world social issues.
The utilitarian approach, a well-known version of consequentialism, emphasises the principle of the greatest good for the greatest number of people. For example, Peter Singer’s argument for helping the world’s poor is rooted in utilitarian ethics.
An example of utilitarian ethics applied to social change is the work of Peter Singer’s organisation The Life You Can Save, a research organisation that makes recommendations about the best charities to donate to, based on the principle of maximising utility (wellbeing) for people globally per dollar spent.
Deontology: Deontology, in contrast, focuses on the inherent nature of actions, not their outcomes. Actions are deemed inherently right or wrong. Deontology simplifies ethical decision-making by providing clear moral duties. However, it may not account for the consequences of actions and can lead to conflicts in vague or overlapping moral duties.
Immanuel Kant’s categorical imperative is a notable deontological approach, emphasising the universality of maxims or moral principles to guide actions.
An example of deontological ethics applied to social change is the work of the Red Cross. The Red Cross always acts in accordance with a strict set of principles, including neutrality, impartiality, independence. These principles allow members to determine what ethical action would look like, by ensuring that their actions meet these principles regardless of the context or anticipated outcomes.
Applied Ethics: Practical Applications
Applied ethics takes normative ethical frameworks and applies them to specific moral dilemmas in various fields, including medicine, business, law, education, and technology. It offers practical guidance on how to navigate complex ethical challenges in specific contexts.
These are the things I believe changemakers should consider when evaluating ethics – particularly when making consumption or investment decisions, as asked by our listener:
- Ethical Principles and Values: Individuals often rely on their personal or cultural ethical principles and values. This could include principles like honesty, fairness, respect for human rights, environmental stewardship, and social justice. Decisions are guided by aligning choices with these principles.
- Moral Intuition: People often rely on their moral intuition or gut feelings when making ethical assessments. If something feels wrong or right, they may consider it unethical or ethical, respectively.
- Norms and Laws: Societal norms and laws provide a foundation for ethical decision-making. Many people consider something ethical if it is in compliance with laws and widely accepted societal norms. However, they may also challenge the legality or norm if they perceive it to be unethical.
- Social and Environmental Impact: Ethical considerations often centre around the potential impact of a choice on society and the environment. People evaluate whether a particular investment or consumption choice has positive or negative consequences for people, animals, and the planet.
- Transparency and Accountability: Ethical choices often favour transparency and accountability. People are more likely to trust and support entities that are open and honest about their practices, including business operations, labor conditions, and environmental impact.
- Certifications and Labels: People may look for certifications and labels that indicate ethical standards have been met. For instance, Fair Trade labels, organic certifications, and environmental certifications can influence choices.
- Ethical Investment Criteria: In ethical investing, investors may adhere to specific criteria or screens. These criteria could exclude companies involved in industries like tobacco, weapons, or fossil fuels, or prioritise investments in companies with strong social responsibility records.
- Consumer Activism: Some individuals and groups engage in consumer activism to promote ethical consumption. They boycott or support products and brands based on their ethical stance, pressuring companies to change their practices.
- Community and Expert Opinions: People often seek the opinions of trusted sources, such as experts, organisations, or community leaders. These sources can provide guidance on what is considered ethical or unethical.
- Long-Term Consequences: Ethical decision-making often takes into account the long-term consequences of a choice. Considerations may include the sustainability of resources, impact on future generations, and the overall well-being of society.
- Personal Reflection: Personal reflection and critical thinking play a role in ethical assessment. People may contemplate the moral implications of their choices, evaluate trade-offs, and consider alternative options.
- Ethical Frameworks: Some individuals use established ethical frameworks, such as deontological, consequentialist, or virtue ethics, to guide their decisions. These frameworks provide structured approaches to assess the ethics of actions.
- Ethical Investments and Products: People may seek out investments or products specifically labeled as ethical or sustainable, relying on the reputation and accountability of these options.
- Market Research and Due Diligence: In ethical investing, thorough market research and due diligence are often conducted to assess a company’s ethical practices, financial stability, and growth potential.
Listen to the full episode:
Assessing whether something is ethical is a multifaceted endeavour that draws on philosophical perspectives and ethical frameworks. The debate between subjective and objective ethics, the role of moral relativism and moral realism, and the consideration of consequentialist and deontological approaches all contribute to the complexity of ethical decision-making. In the realm of social change, finding a balance between these approaches and using practical guidance from applied ethics can help individuals and organisations navigate complex moral dilemmas. Ultimately, the ethical assessment of a matter involves a nuanced, context-specific evaluation that encompasses rationality, principles, and, at times, moral intuition.